Committed to review authenticity

We're industry veterans who have watched the review authenticity problem collide with the dawn of the agentic search era.

Rather than wait, or try to fight to moderate content, we're changing the paradigm and building the Transparency Certification™ Directory to be the review authenticity verification layer for agentic commerce.

The Transparency Certification directory is the only place where consumers and AI agents can go to confirm they can trust a business's online reviews.

Our Mission

Help truth win in agentic search.

For consumers and AI agents

Transparency Certification exists to give consumers, and the AI agents increasingly making decisions on their behalf, a way to ensure the reviews they're making decisions based on are real.

For honest businesses

We exist to make honesty a competitive advantage and ensure Certified businesses get the credit they deserve for earning their reputation the right way.

"You wouldn't buy a car without a clean Carfax. You wouldn't eat at a restaurant without an A health rating. Don't trust a business's online reviews without a Transparency certification."

The people behind Transparency Certification

Three leaders with decades of combined experience inside the online review ecosystem, backed by a group of people committed to improving the review ecosystem.

Leadership

Maury Blackman

Founder & Chairman, Insight Integrity Group

Maury is a veteran technology executive, entrepreneur, and investor with more than 25 years of experience building high-growth companies at the intersection of civic technology, AI, and digital trust. As former Chairman and CEO of Accela — which he scaled into a leading government software platform serving thousands of agencies nationwide — he earned Ernst & Young's Northern California Entrepreneur of the Year Award in 2016. Today he leads Insight Integrity Group, focused on restoring trust in digital markets, and invests in early-stage founders through Pierpoint Ventures. He brings the executive's view.

Michael Yules

CEO, GatherUp

Michael leads GatherUp, the reputation management and customer feedback platform working with tens of thousands of local businesses globally. After years of observing businesses compete in the online marketplace, and seeing the agentic commerce paradigm unfold, he became convinced an independent review authenticity layer was overdue. He brings the operator's view.

Curtis Boyd

Founder, The Transparency Company

Curtis built The Transparency Company into one of the most-cited voices on review authenticity, including being routinely consulted by major platforms and regulators on fake-review detection. He has spent years documenting the playbook fraudsters use — the broker networks, the AI-generated copy farms, the gating software disguised as 'reputation management' — and translating that work into evidence that holds up in front of the FTC. He brings the investigator's perspective.

Advisory board

Brad Wetherall

CEO, The GBP Experts

Former Director of Operations, Google

GBP expert who led moderation of Google's reviews ecosystem. Brings robust experience in marketplace operations.

Steve McFarland

BBB

Long-tenured BBB executive. Brings consumer trust expertise and decades of accreditation experience.

More advisory board members will be announced soon.

Our Independence Policy

The certification only means something if it can't be bought.

We don't take money from review platforms.
Our auditing team operates independently from our commercial team.
No business can buy a certification — passing the audit is the only way to earn one.

Press and Inquiries

Want to talk to us?

For press inquiries, partnership discussions, or regulatory questions, reach out directly. We respond personally.

info@transparencycertified.com

See the methodology

The full audit process — what we measure, how decisions are made, and how we re-certify daily.

How it works

Join the waitlist

Be the first to know when the Transparency Certificate goes live.

Get early access