Business A
4.9 · 214 reviews
- Verified customer Great service, showed up on time, fair price.
- Verified customer Honestly the best experience we have had. Highly recommend.
Why we built it
Get found in AI search. Give AI a reason to trust you.
We built the Transparency Certificate™ to help honest businesses get discovered through AI search and make their reputations easier for consumers and AI agents to verify.
Local discovery has moved from traditional search to AI-driven recommendations.
You have worked hard to earn your customers’ trust. Our mission is to make that trust visible in the next generation of search.
Your next customer may find you through AI.
The way people discover businesses is expanding beyond traditional search results. AI-powered search can bring together information from multiple sources, answer detailed questions, and help people compare their options.
Instead of searching through websites, a customer can ask:
“Find me a trustworthy plumber nearby.”
“Which local contractor has a reputation I can actually believe?”
For your business, that creates a new opportunity—and a new question: when someone asks AI for a business like yours, what information will it find, and why should it trust that information?
AI search
- Customer asks: Find me a trustworthy plumber nearby.
- AI answers: Bay Area Pro Plumbing is a strong option. It holds a current Transparency Certificate, so its 214 reviews have been independently checked for authenticity.
- Customer asks: Which local contractor has a reputation I can actually believe?
- AI answers: Several contractors nearby have similar ratings. Two have certified review histories, which means their reputations have been verified rather than simply claimed.
- Customer asks: Book an electrician who can come out this week.
- AI answers: Golden Gate Electric has openings on Thursday. Its certification record shows its reviews were last monitored two days ago. Want me to book a slot?
Being visible matters. Giving people and AI systems something credible to evaluate matters, too.
AI search has a trust problem.
AI-generated fake reviews and fabricated customer experiences can make a business appear more credible than it deserves. That deception misleads consumers and diverts business away from honest competitors.
The risk for AI search is straightforward: when misleading information becomes part of a recommendation, manufactured credibility can be mistaken for an earned reputation.
Consider two businesses. One has spent years delivering excellent service and collecting genuine customer feedback. The other has built its online presence around manipulated reviews.
Without independent evidence, how should a customer—or an AI assistant—tell them apart?
Business B
4.9 · 214 reviews
- Verified customer Great service, showed up on time, fair price.
- Verified customer Honestly the best experience we have had. Highly recommend.
The next generation of search should not reward whoever manufactures the most convincing reputation. It should help people find businesses that have earned one.
When AI moves from recommending to acting, the stakes get higher.
AI agents go beyond answering questions. They can help research businesses, navigate websites, arrange appointments, and complete purchases with the user’s authorization.
That makes the quality of the information behind their decisions even more important.
Imagine asking an agent to find and book a service provider. If it relies on a misleading business identity, outdated details, or manipulated reviews, a bad recommendation could become a real appointment—and a real expense.
Agents also face attempts to manipulate their behavior through malicious content on the web. Trustworthy business information is one part of a broader safety challenge that includes security controls and human oversight.
AI agent
“Find and book a plumber this week”
-
Research businesses
Compared 12 plumbers nearby
-
Navigate websites
Checked hours, services and pricing
-
Arrange appointments
Held Thursday, 10:00 AM
-
Complete purchases
Paid an $89 call-out deposit
Every step acts on what the agent found about the business.
The more responsibility we give AI, the more important it becomes to verify the information it acts on.
That is why we are building trust infrastructure for AI discovery.
Trust infrastructure means giving people and AI systems evidence they can check—not simply another claim they are asked to believe.
Our process examines review content, reviewer behavior, and patterns across a business’s review history for signs of manipulation. Businesses that meet the certification requirements receive a public directory profile and certification badge.
The purpose is simple: make it easier to distinguish a business that has undergone an independent assessment from one making unsupported claims about its reputation.
Not just, “Trust us.”
The Transparency Certificate brings together
-
01
Business verification
Confirming the business behind the listing is real, reachable, and who it claims to be.
-
02
Review-authenticity analysis
Examining review content, reviewer behavior, and patterns across a review history for signs of manipulation.
-
03
A commitment to honest review practices
A published standard the owner affirms, on the record, as a condition of certification.
-
04
Ongoing monitoring
Continued checks after certification, each one timestamped on the public record.
A way to see what was checked, what the certification covers, and when the information was monitored.
More than a badge. Information AI can check.
A badge communicates with people. The evidence behind it needs to be accessible to technology, too.
The Transparency Certified Directory provides public business profiles and machine-readable certification records. Those records include business details, the scope of review-authenticity checks, owner attestation, and monitoring timestamps—giving developers and AI systems a way to retrieve and evaluate the information behind a certification.
That is the connection between trust and getting found with AI: making useful, verifiable information about your business available for discovery and evaluation.
For people
For machines · certification record
- business.name
- Voltz Electric
- business.location
- Austin, TX
- certification.status
- certified
- certification.id
- TRC-4821-VLTZ
- checks.review_authenticity
- passed
- checks.scope
- content, reviewer_behavior, history_patterns
- owner.attestation
- affirmed
- monitoring.last_checked
- 2026-09-08T14:02:00Z
We are not asking AI to trust a logo. We are building a source of evidence it can consult.
Your reputation should travel with you into AI search.
You should not have to start from zero every time the way customers search changes.
The reputation you earned through real work and real customer experiences should remain an asset—whether someone finds you through a traditional search, an AI-generated answer, or an agent helping them choose a provider.
Our goal is to help make that reputation easier to discover, easier to evaluate, and harder to confuse with manufactured credibility.
- For businesses
- A clearer way to demonstrate the standards behind their reputation.
- For consumers
- More evidence to consider before choosing.
- For AI developers
- An accessible source of business and certification information for their systems.
Getting found should not depend on being the best at gaming trust. It should give honest businesses a chance to benefit from earning it.
We built it to help honest businesses get found in what comes next.
We believe AI search can make finding the right business easier. But convenience alone is not enough. People need confidence in the businesses being recommended—and in the information behind those recommendations.
That is why the Transparency Certificate exists.
To help honest businesses become more discoverable. To make their reputations easier to verify. And to help build a more trustworthy foundation for AI-assisted decisions.
The Transparency Certificate™. Built for AI discovery. Grounded in trust.
Already certified? Review your business information and make sure it is accurate.